MICA Ahmedabad Collaborates With Ormax Media To Launch ‘media Platforms Analytics’ Course

A specialist course called "Media Platforms Analytics" has been developed by MICA, Ahmedabad in collaboration with media insights and analytics company Ormax Media, to capitalise on India's developing content industry, which includes the country's OTT development narrative.
In order to create a successful media platform, the course will give students an understanding of audience interaction, media analytics, and data measurement and analysis techniques. The streaming, theatre, and television domains will all be covered in this course, which will be taught by Ormax Media executives.

The course will be delivered through case studies, real-world examples, gamification and hands-on learning experiences and help the students look at various data sources and extract insights from large databases to arrive at a platform strategy.