BBA Marketing Course Highlights: -
|
Degree Name |
Bachelor of Business Administration |
|
Degree type |
Graduation |
|
Duration of the course |
3-years |
|
Eligibility |
10+2 with minimum 50% aggregate marks or equivalent CGPA |
|
Education mode |
Full-time, Distance. |
|
Admission Process |
Merit as well as Entrance Exams |
|
Entrance Exams |
IPMAT, NPAT, SET, CUET, UGAT, IPU CET, GAT, JIPMAI, DUJAT, SET BBA, FEAT, UPESMET. |
|
Average course Fees (INR) |
20,000 – 5,00,000 |
|
Job Profiles |
Brand Manager, Advertising Account Executive, Marketing Coordinator, Media Planner, Creative Director, Account Manager, Social Media Manager, Copywriter, Market Research Analyst, Public Relations Specialist |
|
Average Entry-level Salary (INR) |
3.60 LPA – 5 LPA |
Eligibility Check for BBA Brand Management.
- Candidates must complete the 12th class from a recognised board or university without backlogs.
- Candidates should keep all their academic certificates ready for admission into top universities.
- Candidates should score at least 50% of marks in their previous academics from a recognised board or university.
- If they submit their entrance examination scores, they must satisfy the college's cut-off score requirement.
Syllabus of BBA Brand Management: -
The syllabus for the BBA in Brand Management will vary from college to college, but the course aims and subjects will remain the same. While pedagogy is the decision of the college, the overall course curriculum is standardised for holistic education. Hence, the subject distribution over the syllabus may be different, but the study matter remains consistent. Nevertheless, candidates should check the official website to learn the complete syllabus. Here is a general guide to BBA in Finance syllabus design, as commonly followed by Indian colleges:
|
Semester - 1 |
Semester - 2 |
|
Principles of Marketing |
Consumer Behaviour |
|
Introduction to Advertising |
Advertising Design and Concepts |
|
Business Communication |
Digital Marketing |
|
Fundamentals of Branding |
Brand Management |
|
Principles of Management |
Business Ethics and CSR |
|
Financial Accounting |
Microeconomics |
|
Semester - 3 |
Semester - 4 |
|
Advertising Research and Analytics |
Copywriting and Creative Development |
|
Integrated Marketing Communications |
Public Relations |
|
Marketing Strategy |
E-commerce and Social Media Marketing |
|
Media Planning and Buying |
Brand Identity and Visual Communication |
|
Organisational Behaviour |
Human Resource Management |
|
Semester - 5 |
Semester - 6 |
|
International Marketing |
Retail Marketing |
|
Advertising Campaign Management |
Creative Strategy and Planning |
|
Strategic Branding |
Branding Ethics and Sustainability |
|
Marketing Analytics |
Digital Advertising Strategies |
|
Entrepreneurship and Innovation |
Elective 2 |
|
Elective 1 |
Final Project |
Further studies after BBA in Brand Management: -
After completing the undergraduate course of BBA, a person can go to MBA, PGDM, for further studies or the person can do a job.
Employment after BBA in Brand Management: -
A person can also start a job in either the government sector or in the corporate sector.
|
Jobs |
Average starting salary |
|
Brand Manager |
2.5 - 4.9 LPA |
|
Advertising Account Executive |
2.0- 3.6 LPA |
|
Marketing Coordinator |
1.5 - 3.0 LPA |
|
Media Planner |
3.0 - 5.5 LPA |
|
Creative Director |
2.5 - 4.9 LPA |
|
Social Media Manager |
2.0- 3.6 LPA |
|
Market Research Analyst |
1.5 - 3.0 LPA |
FAQs
- What is the demand for BBA Brand Management?
The career growth rate for brand managers is shooting up by 10% from 2021 to 2031, so it is in demand.
- What are the jobs a person can get after BBA Brand Management?
A person can get a job as a Brand Manager, Advertising Account Executive, Marketing Coordinator, Media Planner, Creative Director, Account Manager, Social Media Manager, Copywriter, Market Research Analyst, Public Relations Specialist.
- Can we do BBA in distance learning?
Yes, a BBA Brand Management can be done in distance learning, full-time, and part-time.
- What is the average salary a person can get after a BBA in Brand Management?
The average salary a person can get after BBA Brand Management is between 1.5 LPA to 10.0 LPA.
- What are the eligibility criterias for BBA Brand Management?
Candidates must complete the 12th class from a recognised board or university without backlogs. Candidates should keep all their academic certificates ready for admission into top universities. Candidates should score at least 50% of marks in their previous academics from a recognised board or university. If they submit their entrance examination scores, they must satisfy the college's cut-off score requirement. These are eligibility criteria for admission in BBA Brand Management.
