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Top BBA Colleges in Sports Management - India

BBA in Sports Management is a three-year undergraduate course that emphasises applying management and business principles to the sports industry. Students interested in learning and building careers in sports-related activities or industry can join the BBA in Sports Management. The course highlights subjects like organisational behaviour, advertising management for services, sports equipment & technology management, human resource management and management of sports, leagues and teams, etc. Students can work in the sports industries, sports clubs,  colleges/ universities, sports management MNCs, and media and marketing industries.

The article below highlights the BBA in sports management content, eligibility criteria, course curriculum and scope of the BBA in sports management in India.


BBA in sports management: Highlights 

Course Name

Bachelor of business management in sports management

Course Duration

3 years

Degree Level


Eligibility Criteria for BBA in Sports Management

10+2 or equivalent examination from Science/ Home Science/ Commerce/ Arts/ MCVC stream with a minimum of 50% aggregate marks.

Education Mode

Regular or Part-time 

Admission Process

Merit-based/ entrance exam

Entrance Exams


Average Course Fees

Rs 1.00 - Rs 5.00 lacs

Job Profiles

PR Manager, Event Manager, Business Operations Manager, Sports Marketing Manager.

Average Entry-level Salary 

Rs. 5.00 - Rs 11.00 lacs


BBA in Sports Management: Eligibility Criteria

Students wishing to pursue a BBA in Sports Management must adhere to the following eligibility criteria:

  • Students must have completed class 10+2 or an equivalent examination from a recognised board in any stream.
  • Students are required to achieve a minimum of 50% in the said examination.
  • Admission authorities may require students to appear in the entrance examination.


BBA in Sports Management Syllabus:

Through the BBA in Sports Management course, students learn to apply management, marketing, finance, and business management principles to the sports industry. Below is a sample of the BBA in Sports Management course. However, students should keep in mind that the syllabus may vary from course to course. 

Semester 1

Semester 2

Management Process

Economics for Executives

Language I

Language II

Financial Accounting

Human Rights

Environmental Studies

Marketing Management

English I

English II

Business Administration

Organisational behaviour


Semester 3

Semester 4

Advertising Management for Services

Sports Equipment & Technology Management

Communication Skills I

Communication Skills II

Management of Sports, Leagues and Teams

Human Resource Management

Fundamentals of Sports and New Age Dynamics

PC Software (MS Office) Practical

Leadership Principles in Sports

PC Software (MS Office) Theory

Retail Environment

Sports Funding and Financing Management

Sports Facilities Planning & Management

Sports Equipment & Technology Management


Semester 5

Semester 6

Brand Management

Extension Activities

Merchandising Management

Global Sports Tourism

Sports Event Management

Psychology in Sports

Sports Law & Risk Management

Soft Skills for Business

Sports Media, Broadcasting & Journalism

Entrepreneurship & Project Management

PR, Sponsorship & Advertising in Sports

Sports Training & Tactics

Campus to Corporate

Sports Medicine & Nutrition


What after a BBA in Sports Management?

BBA in Sports Management graduates can continue their higher education through an MBA in sports management, marketing, or finance. Students can also accomplish the highest education, like Phd in sports management.





  1. What is the duration of the BBA in Sports Management?

The BBA in Sports Management is a three-year undergraduate course.

  1. I am an art student. Can I join BBA in Sports Management? 

Yes, students from any stream who have completed their 10+2 examination can apply for the BBA in Sports Management.

  1. Which companies are top recruiters of the BBA in Sports Management? 

The top recruiters for BBA in Sports Management:         

  • Adidas
  • IISM
  • Reebok
  • NFL
  • NBA
  • MLB
  • LPGA
  • Nike
  • Different Educational Institutions (As coach)
  1. Which are the top colleges for the BBA in Sports Management? 

  Here are the top BBA in Sports Management colleges:


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7 search results