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Top BBA Colleges in Marketing Management - India

BBA in Marketing Management  

Bachelor of Business Administration in Marketing or BBA in Marketing is an undergraduate honours degree that students can pursue after completing their 10+2. The course duration of BBA Marketing in India is generally three years for a full-time degree, but sometimes it may get extended to four years. As a management course, it encompasses both traditional and new marketing approaches and enables students to address real-life issues in the industry. Students will get to learn about market analysis, product management, creating marketing strategies, consumer behaviour, promotion, market research, branding, and collecting customer feedback. It is available in full-time and part-time course formats. Dedicated research may lead to certain online courses as well.

 

BBA Marketing Course Highlights: - 
 

Degree Name

Bachelor of Business Administration  

Degree type

Graduation

Duration of the course

3-years

Eligibility

10+2 with minimum 50% aggregate marks or equivalent CGPA

Education mode

Full-time, Distance.

Admission Process

Merit as well as Entrance Exams

Entrance Exams

IPMAT, NPAT, SET, CUET, UGAT, IPU CET, GAT, JIPMAI, DUJAT, SET BBA, FEAT, UPESMET.

Average course Fees (INR)

50,000 – 5,00,000

Job Profiles

Sales Manager, Advertising Executive, Marketing Executive, Market Research Analyst

Average Entry-level Salary (INR)

3.60 LPA – 5 LPA

 



Eligibility Check for BBA Marketing  Enrollment.
 

  • Applicants must graduate with honours from an accredited university or board in their 12th grade.
  • Applicants should retain all of their transcripts on hand in order to be admitted to prestigious universities.
  • Applicants must have earned at least 50% of the possible points in their prior coursework from an accredited university or board.
  • They have to meet the college's cut-off score requirements if they turn in their entrance exam results.
     

Syllabus of BBA Marketing: - 

The syllabus for the BBA in Marketing will vary from college to college, but the course aims and subjects shall remain the same. While pedagogy is the decision of the college, the overall course curriculum is standardised for holistic education. Hence, the subject distribution over the syllabus may be different, but the study matter remains consistent. Nevertheless, candidates should check the official website in order to know the complete syllabus. Here is a general guide to BBA in Finance syllabus design, as commonly followed by Indian colleges: 

 

Semester- 1

Semester - 2

Marketing Concepts

Marketing Segments

Principles of Sales Management

Marketing Ethics

Marketing Audits

Consumer Behaviour

Business Laws

Industrial marketing

Semester - 3

Semester - 4

Brand Management

Economic Analysis

Business Communication

Soft skills

MS Excel

Organisational Behaviour

Human Resource Management

Sales and Distribution Management

Semester - 5

Semester - 6

Fundamentals of Entrepreneurship

Business Laws

Marketing Management

Financial Management

Social Project/Rural Project

Semester End Viva-Voce

Current Business Affairs

Semester End Viva

 

Further studies after BBA Marketing: - 

After completing the undergraduate course of BBA, a person can go to MBA, PGDM, for further studies or the person can do a job.

 

Employment after BBA in Marketing: - 

 A person can also start a job in either the government sector or in the corporate sector. 

 

  Jobs 

Average starting salary 

Sales Manager

2.5 - 4.9 LPA

Advertising Executive

2.0- 3.6 LPA

Marketing Executive

1.5 - 3.0 LPA

Market Research Analyst

3.0 - 5.5 LPA

PR Manager

1.0 - 3.4 LPA

Brand Manager

2.5 - 4.5 LPA

Digital Marketing

3.0 - 5.0 LPA

 

 

FAQs

 

1. What is the demand of BBA Marketing?
BBA marketing is in a high demand as now every company has to do marketing for their product or services, so doing BBA marketing will be beneficial in future.

 

2. What are the jobs a person can get after BBA marketing?
A person can get jobs in Sales Manager, Advertising Executive, Marketing Executive, Market Research Analyst, PR Manager, Brand Manager, Digital Marketing.

 

3. Can we do BBA in distance learning?
Yes, BBA marketing can be done in distance learning, full-time, and part-time.

 

4. What is the average salary a person can get after a BBA in Marketing?
The average salary a person can get after BBA marketing is between 1.5 LPA to 10.0 LPA.

 

5. What is the eligibility criteria for BBA Marketing?
Applicants must graduate with honours from an accredited university or board in  12th grade. Applicants should retain all their transcripts to be admitted to prestigious universities. Applicants must have earned at least 50% of the points in their prior coursework from an accredited university or board.

 

 

Other specialisations in BBA: - 

BBA in Finance Management, BBA in Human Resource ManagementBBA in Business Analytics, BBA in Hotel Management, BBA in Travel and Tourism Management, BBA in Banking and Insurance,  BBA in Brand Management.

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60 search results