BBA Marketing Course Highlights: -
Degree Name | Bachelor of Business Administration |
Level | Graduation |
Duration of the course | 3-years |
Eligibility | 10+2 with minimum 50% aggregate marks or equivalent CGPA |
Education mode | Full-time, Distance. |
Admission Process | Merit as well as Entrance Exams |
Entrance Exams | IPMAT, NPAT, SET, CUET, UGAT, IPU CET, GAT, JIPMAI, DUJAT, SET BBA, FEAT, UPESMET. |
Average course Fees | Rs 50,000 – Rs 5.00 Lakhs |
Job Profiles | Sales Manager, Advertising Executive, Marketing Executive, Market Research Analyst |
Average Entry-level Salary (INR) | Rs 3.60 LPA – Rs 5.00 LPA
|
Eligibility: -
- Applicants must complete 12th or equivalent from recognised board.
- Applicants must have at least 50% in 12th.
- They have to meet the college's cut-off score requirements if they turn in their entrance exam results.
Syllabus of BBA Marketing: -
The syllabus for the BBA in Marketing will vary from college to college, but the course aims and subjects shall remain the same. While pedagogy is the decision of the college, the overall course curriculum is standardised for holistic education. Hence, the subject distribution over the syllabus may be different, but the study matter remains consistent. Nevertheless, candidates should check the official website in order to know the complete syllabus. Here is a general guide to BBA in Marketing syllabus design, as commonly followed by Indian colleges:
Semester- 1 | Semester - 2 |
Marketing Concepts | Marketing Segments |
Principles of Sales Management | Marketing Ethics |
Marketing Audits | Consumer Behaviour |
Business Laws | Industrial marketing |
Semester - 3 | Semester - 4 |
Brand Management | Economic Analysis |
Business Communication | Soft skills |
MS Excel | Organisational Behaviour |
Human Resource Management | Sales and Distribution Management |
Semester - 5 | Semester - 6 |
Fundamentals of Entrepreneurship | Business Laws |
Marketing Management | Financial Management |
Social Project/Rural Project | Semester End Viva-Voce |
Current Business Affairs | Semester End Viva |
Further studies after BBA Marketing: -
After completing the undergraduate course of BBA, a person can go to MBA, PGDM, for further studies or the person can do a job.
Employment after BBA in Marketing: -
A person can also start a job in either the government sector or in the corporate sector.
Jobs | Average starting salary |
Sales Manager | Rs 2.50 - Rs 4.90 LPA |
Advertising Executive | Rs 2.00- Rs 3.60 LPA |
Marketing Executive | Rs 1.50 - Rs 3.00 LPA |
Market Research Analyst | Rs 3.00 - Rs 5.50 LPA |
PR Manager | Rs 1.00 - Rs 3.40 LPA |
Brand Manager | Rs 2.50 - Rs 4.50 LPA |
Digital Marketing | Rs 3.00 - Rs 5.00 LPA |
FAQs
- What is the demand of BBA Marketing?
BBA marketing is in a high demand as now every company has to do marketing for their product or services, so doing BBA marketing will be beneficial in future.
- What are the jobs a person can get after BBA marketing?
A person can get jobs in Sales Manager, Advertising Executive, Marketing Executive, Market Research Analyst, PR Manager, Brand Manager, Digital Marketing.
- Can we do BBA in distance learning?
Yes, BBA marketing can be done in distance learning, full-time, and part-time.
- What is the average salary a person can get after a BBA in Marketing?
The average salary a person can get after BBA marketing is between 1.5 LPA to 10.0 LPA.
- What is the eligibility criteria for BBA Marketing?
Applicants must graduate with honours from an accredited university or board in 12th grade. Applicants should retain all their transcripts to be admitted to prestigious universities. Applicants must have earned at least 50% of the points in their prior coursework from an accredited university or board.
Other specialisations in BBA: -
BBA in Finance Management, BBA in Human Resource Management, BBA in Business Analytics, BBA in Hotel Management, BBA in Travel and Tourism Management, BBA in Banking and Insurance, BBA in Brand Management.