BBA Marketing Course Highlights: -
Degree Name |
Bachelor of Business Administration |
Degree type |
Graduation |
Duration of the course |
3-years |
Eligibility |
10+2 with minimum 50% aggregate marks or equivalent CGPA |
Education mode |
Full-time, Distance. |
Admission Process |
Merit as well as Entrance Exams |
Entrance Exams |
IPMAT, NPAT, SET, CUET, UGAT, IPU CET, GAT, JIPMAI, DUJAT, SET BBA, FEAT, UPESMET. |
Average course Fees (INR) |
50,000 – 5,00,000 |
Job Profiles |
Sales Manager, Advertising Executive, Marketing Executive, Market Research Analyst |
Average Entry-level Salary (INR) |
3.60 LPA – 5 LPA
|
Eligibility Check for BBA Marketing Enrollment.
- Candidates must complete the 12th class from a recognised board or university without backlogs.
- Candidates should keep all their academic certificates ready for admission into top universities.
- Candidates should score at least 50% of marks in their previous academics from a recognised board or university.
- If they submit their entrance examination scores, they must satisfy the college's cut-off score requirement.
Syllabus of BBA Marketing: -
The syllabus for the BBA in Marketing will vary from college to college, but the course aims and subjects shall remain the same. While pedagogy is the decision of the college, the overall course curriculum is standardised for holistic education. Hence, the subject distribution over the syllabus may be different, but the study matter remains consistent. Nevertheless, candidates should check the official website in order to know the complete syllabus. Here is a general guide to BBA in Finance syllabus design, as commonly followed by Indian colleges:
Semester- 1 |
Semester - 2 |
Marketing Concepts |
Marketing Segments |
Principles of Sales Management |
Marketing Ethics |
Marketing Audits |
Consumer Behaviour |
Business Laws |
Industrial marketing |
Semester - 3 |
Semester - 4 |
Brand Management |
Economic Analysis |
Business Communication |
Soft skills |
MS Excel |
Organisational Behaviour |
Human Resource Management |
Sales and Distribution Management |
Semester - 5 |
Semester - 6 |
Fundamentals of Entrepreneurship |
Business Laws |
Marketing Management |
Financial Management |
Social Project/Rural Project |
Semester End Viva-Voce |
Current Business Affairs |
Semester End Viva |
Further studies after BBA Marketing: -
After completing the undergraduate course of BBA, a person can go to MBA, PGDM, for further studies or the person can do a job.
Employment after BBA in Marketing: -
A person can also start a job in either the government sector or in the corporate sector.
Jobs |
Average starting salary |
Sales Manager |
2.5 - 4.9 LPA |
Advertising Executive |
2.0- 3.6 LPA |
Marketing Executive |
1.5 - 3.0 LPA |
Market Research Analyst |
3.0 - 5.5 LPA |
PR Manager |
1.0 - 3.4 LPA |
Brand Manager |
2.5 - 4.5 LPA |
Digital Marketing |
3.0 - 5.0 LPA |
FAQs
- What is the demand of BBA Marketing?
BBA marketing is in a high demand as now every company has to do marketing for their product or services, so doing BBA marketing will be beneficial in future.
- What are the jobs a person can get after BBA marketing?
A person can get jobs in Sales Manager, Advertising Executive, Marketing Executive, Market Research Analyst, PR Manager, Brand Manager, Digital Marketing.
- Can we do BBA in distance learning?
Yes, BBA marketing can be done in distance learning, full-time, and part-time.
- What is the average salary a person can get after a BBA in Marketing?
The average salary a person can get after BBA marketing is between 1.5 LPA to 10.0 LPA.
- What is the eligibility criteria for BBA Marketing?
Candidates must complete the 12th class from a recognised board or university without backlogs. Candidates should keep all their academic certificates ready for admission into top universities. Candidates should score at least 50% of marks in their previous academics from a recognised board or university. If they submit their entrance examination scores, they must satisfy the college's cut-off score requirement. These are eligibility criteria for admission in BBA marketing.