MBA in Marketing Management Course Highlights: -
Degree Name |
Masters of Business Administration |
Level |
Postgraduate |
Degree Duration |
Two years |
Education mode |
Fulltime, Part-time, Distance. |
Entrance Exams |
CAT, XAT, GMAT, SNAP, NMAT, CMAT, KMAT, ATMA, MAT, IIFT. |
Eligibility Criteria |
Graduation in any discipline |
Admission process |
Entrance Exam + Group Discussion + Personal Interview (GD-PI) |
Fees of the course |
Rs. 20,400 - Rs. 20.80 Lakhs |
Average Salary |
Rs. 5.60 LPA Starting |
Job profiles |
Sales Manager, Product Manager, Brand Manager, Marketing Executive, Digital Marketing Executive |
MBA in Marketing Management Eligibility Criteria: -
- The candidate must complete graduation in any stream.
- The candidate must clear the entrance test with the required score.
- There is no upper age limit to do an MBA.
- The candidate in the final year of their Graduation can appear for the entrance exam.
Syllabus of MBA Marketing Management:-
The MBA in Marketing Management subjects is divided into four semesters. The curriculum includes various MBA subjects With an MBA in Marketing Management subjects, candidates can gain practical experience in various fields of Marketing Management. Mentioned below are MBA in Marketing Management subjects for both the first and second year.
Semester 1 |
Semester 2 |
Management Concepts |
Cost and Management Accounting |
Business Environment |
Marketing Management |
Quantitative Techniques in Management |
Consumer Behaviour |
Managerial Economics |
Production and Operations Management |
Statistical Analysis and Operations Research |
Advertising Management |
Managerial Communication |
Human Resource Management |
Financial Management |
Accounting and Managerial Decisions |
Semester 3 |
Semester 4 |
Strategic Management |
Management Information System |
Entrepreneurship Development |
Product and Brand Management |
International Business |
Sales and Distribution Management |
Industrial Marketing |
Integrated Marketing Communication |
Retail Management |
Logistics and Supply Chain Management |
E-Commerce |
Total Quality Management |
Service Marketing and CRM |
Management Control Systems |
Next step after MBA: -
If a person wants to do further studies in management to improve his/her knowledge and skills than he/she can go for the following courses: -
- ISB Certificate Programme in Business Analytics (CBA): - The ISB Certificate Programme in Business Analytics, or CBA, is also known as the Advanced Management Programme in Business Analytics, or AMPBA. It is a 15-month short-term course after an MBA for mid-career professionals with 2-15 years of experience.
- PhD in Management: - PhD in management is one of the highest academic degrees awarded in the study of management science. It was designed for those seeking academic research and teaching careers as faculty or professors in management at business schools worldwide.
- Executive MBA: - Designed for working professionals at the mid-senior level, the Executive MBA is a shorter program that can add the ‘double MBA’ tag to your resume.
- Doctor of Business Administration: - DBA or Doctor of Business Administration graduates move to become leaders in the industry or the public sector. If you choose this course after your MBA, you will have several career options as a financial analyst, consultant, manager, or director.
- Project Management Professional (PMP): - The Project Management Institute or PMI issues Project Management Professional or PMP certification. It is a non-profit organisation in the area of project management. This certification is ideal if you wish to be a leading Project manager.
- Financial Risk Management (FRM): - This short-term course would be ideal for those who wish to work for investment banks, corporations, or asset management firms.
- Post Graduate Diploma in Computer Applications (PGDCA): - This course after MBA is conducted using programming languages like Java, C, and C Packages. Students also use operating systems like MS Office—Web Design, TALLY, and Oracle-VB for information handling.
- Operations Management: - This branch of Business Administration involves managing operations and analysing success and failure rates. If you take an operations management course after your MBA, you will be responsible for improving the company’s sustainability.
Employment after MBA in Marketing Management: -
After completing the MBA in Human Resource a person can apply for the following job profiles:
Jobs |
Average salary |
Sales Manager |
Rs 5.60 – Rs12.30 LPA |
Digital Marketing Executive |
Rs 3.30 – Rs 10.00 LPA |
Marketing Executive |
Rs 5.30 – Rs 8.90 LPA |
Brand Manager |
Rs 13.20 – Rs 25.30 LPA |
FAQs
- What is the Eligibility Criteria of an MBA in Marketing Management?
To pursue a postgraduate degree in MBA, candidates must have a bachelor’s degree in any subject from a recognised university with an aggregate of 50 per cent marks.
- What is the scope of an MBA in Marketing Management course?
MBA opens good work opportunities for students both nationally and internationally. They can find work in almost all the sectors. Students can not only opt for work but can also pursue higher education like an M.Phil or Ph.D. in the same field.
- What are the job profiles for MBA Marketing Management students?
An MBA Marketing Management degree holder can make a career as a Sales Manager, Marketing Executive, Digital Marketing Executive, Product Manager and Brand Manager.
- What is the salary of an MBA in Marketing?
The salary for MBA in Marketing jobs in India can vary widely based on several factors, including the specific industry, the level of experience, the location of the job, and the company's size and reputation. However, a general idea of the salary ranges for MBA in Marketing professionals in India is provided below.
- Entry-Level Positions: INR 4 LPA to INR 10 LPA
- Mid-Level Positions: INR 8 LPA to INR 20 LPA
- Senior-Level Positions: INR 15 LPA to INR 50 LPA
Other specialisations in MBA: -
MBA in H.R Management, MBA in Finance Management, MBA in Healthcare Management, MBA in I.T, MBA in Operations Management, MBA in Business Management, MBA in International Business, MBA in Entrepreneurship Management , MBA in Retail Management.