Table of Contents
- MBA in Marketing Management Highlights
- MBA in Marketing Management Eligibility
- MBA in Marketing Management Entrance Exam
- MBA in Marketing Management Syllabus
- MBA Course Specialisation
- MBA in Marketing Management Admission Process
- Top Scholarships for MBA in Marketing Management in India
- Distance MBA in Marketing Management
- Eligibility Criteria for Distance MBA in Marketing Management
- Admission process for Distance MBA in Marketing Management
- Part-Time MBA in Marketing Management
- Eligibility Criteria for Part-Time MBA in Marketing Management
- Admission process for Part-Time MBA in Marketing Management
- Online MBA in Marketing Management
- Eligibility Criteria for Online MBA in Marketing Management
- Admission process for Online MBA in Marketing Management
- MBA in Marketing Management Job Profiles
- Top Recruiters for MBA in Marketing Management Graduates in India
- Scope of MBA in Marketing Management in India
- FAQs
MBA in Marketing Management Highlights
Category |
Details |
Name of the Course |
MBA in Marketing Management |
MBA Full Form |
Masters of Business Administration |
Level |
Postgraduate |
MBA Duration |
2 years |
MBA Education Mode |
Full-time, Part-time, Distance. |
MBA Entrance Exams |
CAT, XAT, GMAT, SNAP, NMAT, CMAT, KMAT, ATMA, MAT, IIFT. |
MBA Eligibility Criteria |
Graduation in any discipline, Entrance Exam |
MBA in Marketing Management Admission Process |
Entrance Exam + Group Discussion + Personal Interview (GD-PI) |
MBA in Marketing Management Fees |
Rs 20,000 - Rs 35.00 Lakhs |
MBA in Marketing Management Average Salary |
Rs. 5.60 LPA Starting Average |
MBA in Marketing Management Job Profiles |
Sales Manager, Product Manager, Brand Manager, Marketing Executive, Digital Marketing Executive and more. |
MBA in Marketing Management Eligibility
- The candidate must complete graduation in any stream with 50-55% minimum marks for MBA
- For reserved category candidates 40-45% minimum marks for MBA.
- The candidate must clear the entrance test like; CAT, XAT, CMAT, GMAT, SNAP, and many more.
- The candidate in the final year of their Graduation can appear for the entrance exam.
- There is no upper age limit to do an MBA.
MBA in Marketing Management Entrance Exam
The following are the entrance exams for MBA in Marketing Management Management: -
- CAT (Common Admission Test)
- XAT (Xavier Aptitude Test)
- CMAT (Common Management Admission Test)
- SNAP (Symbiosis National Aptitude Test)
- NMAT by GMAC
- IBSAT (ICFAI Business School Aptitude Test)
- StateCET (State Common Entrance Test)
- CUET PG (Common University Entrance Test for Post Graduate)
MBA in Marketing Management Syllabus
The MBA in Marketing Management syllabus will vary from college to college, but the course aims and subjects shall remain the same. While pedagogy is the college's decision, the overall course curriculum is standardised for holistic education. Hence, the subject distribution over the syllabus may differ, but the study matter remains consistent. Nevertheless, candidates should check the official website to know the complete syllabus. Here is a general guide to the MBA in Marketing Management syllabus, as commonly followed by the colleges:
Semester 1 |
Semester 2 |
Managerial Economics |
Business Research Methodology |
Quantitative Methods for Management |
Financial Management |
Accounting for Management |
Marketing Management |
Business Environment |
Human Resource Management |
Management Principles and Organisational Behaviour |
Production and Operations Management |
Corporate Law and Administration |
Seminar |
|
Case Studies in Management |
Semester 3 |
Semester 4 |
Customer Relationship Management |
Strategic Management |
Marketing Research |
Brand Management |
Consumer Behaviour |
Advertising and Sales Management |
Managing Retailing |
International Marketing |
Services Marketing Seminar |
Managing Retail Operations |
|
Case Studies in Marketing |
MBA Course Specialisation
The following are the trending MBA specialisations: -
- MBA in Finance Management
- MBA in Healthcare Management
- MBA in Human Resource Management
- MBA in Information & Technology
- MBA in Operations Management
- MBA in Business Management
- MBA in International Business Management
- MBA in Entrepreneurship Management
- MBA in Retail Management
MBA in Marketing Management Admission Process
Top Scholarships for MBA in Marketing Management in India
- Government Scholarships
- Scholarship For Top Class Education For Students With Disabilities
- Central Sector Scheme Of Scholarships For College And University Students
- Prime Minister's Scholarship Scheme For Wards Of States/UTs Police Personnel Martyred During Terror/Naxal Attacks
- National Fellowship And Scholarship For Higher Education Of ST Students
- National Scholarship For Post Graduate Studies
- Central Sector Scholarship Of Top Class Education For SC Students
- Private Scholarships
Distance MBA in Marketing Management
A Distance MBA in Marketing Management allows students to gain expertise in marketing strategies, consumer behaviour, and brand management without attending traditional on-campus classes. It is ideal for working professionals, entrepreneurs, homemakers, or those unable to relocate, offering flexibility to balance education with personal and professional commitments. Distance MBA programs are often more affordable than regular courses and leverage digital tools, virtual classrooms, and online resources to deliver a comprehensive marketing education. Students can specialise in digital marketing, market research, advertising, and sales management while maintaining academic rigour and catering to diverse learning needs.
Eligibility Criteria for Distance MBA in Marketing Management
- The candidate must complete graduation in any stream with 50-55% minimum marks for MBA
- For reserved category candidates 40-45% minimum marks for MBA.
- The candidate must clear the entrance test like; CAT, XAT, CMAT, GMAT, SNAP, and many more.
- The candidate in the final year of their Graduation can appear for the entrance exam.
- There is no upper age limit to do an MBA.
Admission process for Distance MBA in Marketing Management
- Clear the university entrance exam,
- Complete the registration process,
- Upload all the required information and documents,
- Pay the admission fee after admission confirmation,
- You will receive the books via email or courier.
Part-Time MBA in Marketing Management
A Part-Time MBA in Marketing Management is designed for professionals seeking to advance their careers in marketing while continuing to work. It offers flexibility by allowing students to attend classes on weekends, evenings, or through a blended learning format. This program is ideal for working professionals, entrepreneurs, and individuals looking to enhance their marketing skills without disrupting their jobs. Part-time MBA programs are typically more affordable than full-time courses and provide in-depth knowledge of marketing strategies, consumer behaviour, digital marketing, brand management, and sales. The curriculum maintains academic rigour while accommodating diverse learning needs, ensuring practical and industry-relevant education.
Eligibility Criteria for Part-Time MBA in Marketing Management
- The candidate must complete graduation in any stream with 50-55% minimum marks for MBA
- For reserved category candidates 40-45% minimum marks for MBA.
- The candidate must clear the entrance test like; CAT, XAT, CMAT, GMAT, SNAP, and many more.
- The candidate in the final year of their Graduation can appear for the entrance exam.
- There is no upper age limit to do an MBA.
Admission process for Part-Time MBA in Marketing Management
- Clear the university entrance exam,
- Complete the registration process,
- Upload all the required information and documents,
- Pay the admission fee after admission confirmation,
- You will receive the books via email or courier.
Online MBA in Marketing Management
An Online MBA in Marketing Management enables students to gain expertise in marketing strategies, consumer behaviour, and brand management through a fully digital learning platform. It is ideal for working professionals, entrepreneurs, and individuals seeking career advancement without attending on-campus classes. This flexible program allows students to learn independently while balancing personal and professional commitments. Online MBA programs are often more affordable than traditional courses and utilise virtual classrooms, interactive sessions, and digital resources to provide a comprehensive marketing education. Students can specialise in digital marketing, market research, advertising, and sales management while ensuring academic rigour and industry relevance.
Eligibility Criteria for Online MBA in Marketing Management
- The candidate must complete graduation in any stream with 50-55% minimum marks for MBA
- For reserved category candidates 40-45% minimum marks for MBA.
- The candidate must clear the entrance test like; CAT, XAT, CMAT, GMAT, SNAP, and many more.
- The candidate in the final year of their Graduation can appear for the entrance exam.
- There is no upper age limit to do an MBA.
Admission process for Online MBA in Marketing Management
- Clear the university entrance exam,
- Complete the registration process,
- Upload all the required information and documents,
- Pay the admission fee after admission confirmation,
- You will receive the books via email or courier.
MBA in Marketing Management Job Profiles
Job Profile |
Annual Average Salary |
Marketing Manager |
Rs 7.00 - Rs 12.00 LPA |
Brand Manager |
Rs 8.00 - Rs 14.00 LPA |
Digital Marketing Manager |
Rs 6.00 - Rs 12.00 LPA |
Sales Manager |
Rs 6.00 - Rs 10.00 LPA |
Market Research Analyst |
Rs 4.00 - Rs 8.00 LPA |
Product Manager |
Rs 10.00 - Rs 18.00 LPA |
Business Development Manager |
Rs 6.00 - Rs 12.00 LPA |
Advertising Manager |
Rs 7.00 - Rs 13.00 LPA |
Public Relations Manager |
Rs 6.00 - Rs 11.00 LPA |
Social Media Manager |
Rs 4.00 - Rs 9.00 LPA |
SEO Manager |
Rs 5.00 - Rs 10.00 LPA |
Content Marketing Manager |
Rs 6.00 - Rs 11.00 LPA |
Media Planner |
Rs 5.00 - Rs 9.00 LPA |
Retail Marketing Manager |
Rs 6.00 - Rs 12.00 LPA |
E-commerce Manager |
Rs 7.00 - Rs 14.00 LPA |
**actual figures might differ**
Top Recruiters for MBA in Marketing Management Graduates in India
Flipkart |
Amazon |
Reliance Industries |
Tata Consultancy Services (TCS) |
KPMG |
L&T |
Aditya Birla Capital |
Cognizant |
Infosys |
Accenture |
Scope of MBA in Marketing Management in India
India offers many opportunities for MBA graduates in marketing management. With the rapid growth of digital marketing, brand management, and consumer-driven industries, there is a strong demand for skilled marketing professionals. With top-tier educational institutions and a thriving business environment, India is an ideal destination for an MBA in Marketing Management.
Top MBA in Marketing Management Institutions:
- Indian Institute of Management (IIM) Ahmedabad – Offers a flagship MBA program specialising in Marketing, focusing on consumer behaviour, brand management, and digital marketing strategies.
- Symbiosis Institute of Business Management (SIBM), Pune – Offers an MBA in Marketing Management covering areas like market research, digital marketing, and brand strategy, equipping students with essential marketing skills.
- Indian School of Business (ISB), Hyderabad – Provides an MBA with electives in marketing strategy, consumer insights, and digital marketing, preparing students for senior marketing roles in global organisations.
Placement Records for MBA in Marketing Management Graduates:
- Placement Rate: Approximately 90-95% of MBA in Marketing Management graduates secure jobs in leading companies across sectors such as FMCG, IT, consulting, and e-commerce.
- Top Recruiters: Leading firms hiring marketing graduates include Hindustan Unilever, Procter & Gamble (P&G), Nestlé, Amazon, Google, TCS, and Infosys.
- Average Starting Salary: Starting salaries typically range from Rs 7.00 LPA to Rs 15.00 LPA, with top institutions offering packages above Rs 20.00 LPA for high-performing graduates.
Top Companies Hiring MBA in Marketing Management Graduates in India:
- FMCG & Retail: Hindustan Unilever, P&G, Nestlé, ITC, Coca-Cola, PepsiCo
- Technology & IT: Google, Amazon, Facebook, TCS, Infosys, Wipro
- Consulting & Strategy: McKinsey & Co., BCG, Deloitte, Accenture, EY
- E-commerce & Digital Marketing: Flipkart, Meesho, Nykaa, Zomato, Swiggy
FAQs
- What are the Eligibility Criteria for an MBA in Marketing Management?
To pursue a postgraduate degree in MBA, candidates must have a bachelor's degree in any subject from a recognised university with an aggregate of 50 per cent marks.
- What is the scope of an MBA in Marketing Management course?
MBA opens good work opportunities for students both nationally and internationally. They can find work in almost all sectors. Students can not only opt for work but can also pursue higher education, like an M.Phil or Ph.D., in the same field.
- What are the job profiles for MBA Marketing Management students?
An MBA in Marketing Management degree holder can pursue a career as a Sales Manager, Marketing Executive, Digital Marketing Executive, Product Manager, or Brand Manager.
- What is the salary of an MBA in Marketing?
The salary for an MBA in Marketing jobs in India can vary widely based on several factors, including the specific industry, the level of experience, the location of the job, and the company's size and reputation. However, a general idea of the salary ranges for MBA in Marketing professionals in India is provided below.
- Entry-Level Positions: Rs 4.00 to Rs 10.00 LPA
- Mid-Level Positions: Rs 8.00 to Rs 20.00 LPA
- Senior-Level Positions: Rs 15.00 to Rs 50.00 LPA