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Top MBA Colleges in Marketing Management - India

MBA in Marketing Management

MBA in Marketing is a marketing and business management program that focuses on business principles and marketing management. MBA in Marketing is a two-year postgraduate programme that focuses on the planning, organising, staffing, managing, operating, and controlling of sales and marketing in the workplace. 

The scope for MBA in Marketing in India is ever-expanding given that marketing is a vast field. After the completion of an MBA in Marketing, students can be placed as sales executives or managers in reputed companies across industries, including FMCG, retail, tourism, banking, hospitality, media, advertising, and market research.

MBA in Marketing Management Course Highlights: - 

Degree Name

Masters of Business Administration

Level

Postgraduate

Degree Duration

Two years

Education mode

Fulltime, Part-time, Distance.

Entrance Exams

CAT, XAT, GMAT, SNAP, NMAT, CMAT, KMAT, ATMA, MAT, IIFT.

Eligibility Criteria

Graduation in any discipline

Admission process

Entrance Exam + Group Discussion + Personal Interview (GD-PI)

Fees of the course

Rs. 20,400 - Rs. 20.80 Lakhs

Average Salary

Rs. 5.60 LPA Starting

Job profiles

Sales Manager, Product Manager, Brand Manager, Marketing Executive, Digital Marketing Executive


MBA in Marketing Management Eligibility Criteria: -

  • The candidate must complete graduation in any stream.
  • The candidate must clear the entrance test with the required score.
  • There is no upper age limit to do an MBA.
  • The candidate in the final year of their Graduation can appear for the entrance exam.
     

Syllabus of MBA Marketing Management:- 

The MBA in Marketing Management subjects is divided into four semesters. The curriculum includes various MBA subjects With an MBA in Marketing Management subjects, candidates can gain practical experience in various fields of Marketing Management. Mentioned below are MBA in Marketing Management subjects for both the first and second year.

Semester 1

Semester 2

Management Concepts

Cost and Management Accounting

Business Environment

Marketing Management

Quantitative Techniques in Management

Consumer Behaviour

Managerial Economics

Production and Operations Management

Statistical Analysis and Operations Research

Advertising Management

Managerial Communication

Human Resource Management

Financial Management

Accounting and Managerial Decisions

Semester 3

Semester 4

Strategic Management

Management Information System

Entrepreneurship Development

Product and Brand Management

International Business

Sales and Distribution Management

Industrial Marketing

Integrated Marketing Communication

Retail Management

Logistics and Supply Chain Management

E-Commerce

Total Quality Management

Service Marketing and CRM

Management Control Systems

 

Next step after MBA: - 

If a person wants to do further studies in management to improve his/her knowledge and skills than he/she can go for the following courses: - 
 

  • ISB Certificate Programme in Business Analytics (CBA): - The ISB Certificate Programme in Business Analytics, or CBA, is also known as the Advanced Management Programme in Business Analytics, or AMPBA. It is a 15-month short-term course after an MBA for mid-career professionals with 2-15 years of experience.
     
  • PhD in Management: - PhD in management is one of the highest academic degrees awarded in the study of management science. It was designed for those seeking academic research and teaching careers as faculty or professors in management at business schools worldwide.
     
  • Executive MBA: -  Designed for working professionals at the mid-senior level, the Executive MBA is a shorter program that can add the ‘double MBA’ tag to your resume.
     
  • Doctor of Business Administration: - DBA or Doctor of Business Administration graduates move to become leaders in the industry or the public sector. If you choose this course after your MBA, you will have several career options as a financial analyst, consultant, manager, or director.
     
  • Project Management Professional (PMP): - The Project Management Institute or PMI issues Project Management Professional or PMP certification. It is a non-profit organisation in the area of project management. This certification is ideal if you wish to be a leading Project manager.
     
  • Financial Risk Management (FRM): - This short-term course would be ideal for those who wish to work for investment banks, corporations, or asset management firms.
     
  • Post Graduate Diploma in Computer Applications (PGDCA): - This course after MBA is conducted using programming languages like Java, C, and C Packages. Students also use operating systems like MS Office—Web Design, TALLY, and Oracle-VB for information handling.
     
  • Operations Management: - This branch of Business Administration involves managing operations and analysing success and failure rates. If you take an operations management course after your MBA, you will be responsible for improving the company’s sustainability.
     

Employment after MBA in Marketing Management: - 

After completing the MBA in Human Resource a person can apply for the following job profiles:

Jobs 

  Average salary 

Sales Manager

Rs 5.60 – Rs12.30 LPA

Digital Marketing Executive

Rs 3.30 – Rs 10.00 LPA

Marketing Executive

Rs 5.30 – Rs 8.90 LPA

Brand Manager

Rs 13.20 – Rs 25.30 LPA

 

FAQs

  1. What is the Eligibility Criteria of an MBA in Marketing Management?
    To pursue a postgraduate degree in MBA, candidates must have a bachelor’s degree in any subject from a recognised university with an aggregate of 50 per cent marks. 
     
  2. What is the scope of an MBA in Marketing Management course?
    MBA opens good work opportunities for students both nationally and internationally. They can find work in almost all the sectors. Students can not only opt for work but can also pursue higher education like an M.Phil or Ph.D. in the same field.
     
  3. What are the job profiles for MBA Marketing Management students?
    An MBA Marketing Management degree holder can make a career as a Sales Manager, Marketing Executive, Digital Marketing Executive, Product Manager and Brand Manager.
     
  4. What is the salary of an MBA in Marketing?
    The salary for MBA in Marketing jobs in India can vary widely based on several factors, including the specific industry, the level of experience, the location of the job, and the company's size and reputation. However, a general idea of the salary ranges for MBA in Marketing professionals in India is provided below.
  • Entry-Level Positions: INR 4 LPA to INR 10 LPA 
  • Mid-Level Positions: INR 8 LPA to INR 20 LPA 
  • Senior-Level Positions: INR 15 LPA to INR 50 LPA 

     

Other specialisations in MBA: - 

MBA in H.R Management, MBA in Finance Management, MBA in Healthcare Management, MBA in I.T, MBA in Operations Management, MBA in Business Management, MBA in International Business, MBA in Entrepreneurship Management , MBA in Retail Management.

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