Table of Contents
- PGDM in Brand Management Highlights
- PGDM in Brand Management Eligibility
- PGDM in Brand Management Entrance Exam
- PGDM in Brand Management Syllabus
- PGDM Course Specialisation
- PGDM in Brand Management Admission Process
- Top Scholarships for PGDM in Brand Management in India
- Part-Time PGDM in Brand Management
- Eligibility Criteria for Part-Time PGDM in Brand Management
- Admission process for Part-Time PGDM in Brand Management
- Online PGDM in Brand Management
- Eligibility Criteria for Online PGDM in Brand Management
- Admission process for Online PGDM in Brand Management
- PGDM in Brand Management Job Profiles
- Top Recruiters for PGDM in Brand Management Graduates in India
- Scope of PGDM in Brand Management in India
- FAQs
PGDM in Brand Management Highlights
Category |
Details |
Name of the Course |
PGDM in Brand Management |
PGDM Full Form |
Postgraduate Diploma in Management |
Level |
Postgraduate Diploma |
PGDM Duration |
1-2 years |
PGDM Education Mode |
Full-time, Part-time, Online. |
PGDM Entrance Exams |
CAT, XAT, GMAT, SNAP, NMAT, CMAT, KMAT, ATMA, MAT, IIFT. |
PGDM Eligibility Criteria |
Graduation in any discipline, Entrance Exam |
PGDM in Brand Management Admission process |
Entrance Exam + Group Discussion + Personal Interview (GD-PI) |
PGDM in Brand Management Fees |
Rs 20,000 - Rs 35.00 Lakhs |
PGDM in Brand Management Average Salary |
Rs. 5.60 LPA Starting Average |
PGDM in Brand Management Job profiles |
Brand Manager, Marketing Manager, Product Manager, Digital Marketing Manager, Advertising Manager, Public Relations Manager, Market Research Analyst, Social Media Manager and more. |
PGDM in Brand Management Eligibility
- The candidate must complete graduation in any stream with 50-55% minimum marks for PGDM
- For reserved category candidates 40-45% minimum marks for PGDM.
- The candidate must clear the entrance test like; CAT, XAT, CMAT, GMAT, SNAP, and many more.
- The candidate in the final year of their Graduation can appear for the entrance exam.
- There is no upper age limit to do a PGDM.
PGDM in Brand Management Entrance Exam
The following are the entrance exams for PGDM in Brand Management Management: -
- CAT (Common Admission Test)
- XAT (Xavier Aptitude Test)
- CMAT (Common Management Admission Test)
- SNAP (Symbiosis National Aptitude Test)
- NMAT by GMAC
- IBSAT (ICFAI Business School Aptitude Test)
- StateCET (State Common Entrance Test)
- CUET PG (Common University Entrance Test for Post Graduate)
PGDM in Brand Management Syllabus
The PGDM in Brand Management syllabus will vary from college to college, but the course aims and subjects shall remain the same. While pedagogy is the college's decision, the overall course curriculum is standardised for holistic education. Hence, the subject distribution over the syllabus may differ, but the study matter remains consistent. Nevertheless, candidates should check the official website to know the complete syllabus. Here is a general guide to the PGDM in Brand Management syllabus, as commonly followed by the colleges:
PGDM Course Specialisation
The following are the trending PGDM specialisations: -
- PGDM in Finance Management
- PGDM in Marketing Management
- PGDM in Brand Management
- PGDM in Operation Management
- PGDM in Brand Management
- PGDM in Human Resource Management
- PGDM in Entrepreneurship Management
- PGDM in Logistics and Supply Chain Management
PGDM in Brand Management Admission Process
Top Scholarships for PGDM in Brand Management in India
- Government Scholarships
- Scholarship For Top Class Education For Students With Disabilities
- Central Sector Scheme Of Scholarships For College And University Students
- Prime Minister's Scholarship Scheme For Wards Of States/UTs Police Personnel Martyred During Terror/Naxal Attacks
- National Fellowship And Scholarship For Higher Education Of ST Students
- National Scholarship For Post Graduate Studies
- Central Sector Scholarship Of Top Class Education For SC Students
- Private Scholarships
Part-Time PGDM in Brand Management
A Part-Time PGDM in Brand Management provides professionals and aspiring brand managers with knowledge in brand strategy, marketing, and consumer insights while allowing them to balance work and studies. This flexible and cost-effective program, held during evenings or weekends, utilises digital platforms and interactive resources to cover essential topics like branding, advertising, market research, digital marketing, and consumer behaviour.
Eligibility Criteria for Part-Time PGDM in Brand Management
- The candidate must complete graduation in any stream with 50-55% minimum marks for PGDM
- For reserved category candidates 40-45% minimum marks for PGDM.
- The candidate must clear the entrance test like; CAT, XAT, CMAT, GMAT, SNAP, and many more.
- The candidate in the final year of their Graduation can appear for the entrance exam.
- There is no upper age limit to do a PGDM.
Admission process for Part-Time PGDM in Brand Management
- Clear the university entrance exam,
- Complete the registration process,
- Upload all the required information and documents,
- Pay the admission fee after admission confirmation,
- You will receive the books via email or courier.
Online PGDM in Brand Management
An Online PGDM in Brand Management equips professionals and aspiring brand leaders with expertise in brand strategy, marketing, and consumer behaviour. This flexible and cost-effective program leverages digital platforms, virtual classrooms, and interactive resources to deliver a comprehensive curriculum covering brand management, digital marketing, advertising, market research, and consumer insights.
Eligibility Criteria for Online PGDM in Brand Management
- The candidate must complete graduation in any stream with 50-55% minimum marks for PGDM
- For reserved category candidates 40-45% minimum marks for PGDM.
- The candidate must clear the entrance test like; CAT, XAT, CMAT, GMAT, SNAP, and many more.
- The candidate in the final year of their Graduation can appear for the entrance exam.
- There is no upper age limit to do a PGDM.
Admission process for Online PGDM in Brand Management
- Clear the university entrance exam,
- Complete the registration process,
- Upload all the required information and documents,
- Pay the admission fee after admission confirmation,
- You will receive the books via email or courier.
PGDM in Brand Management Job Profiles
Job Profile |
Average Annual Salary |
Brand Manager |
Rs 7.00 - Rs 20.00 LPA |
Marketing Manager |
Rs 6.00 - Rs 18.00 LPA |
Product Manager |
Rs 8.00 - Rs 22.00 LPA |
Digital Marketing Manager |
Rs 6.00 - Rs 15.00 LPA |
Advertising Manager |
Rs 7.50 - Rs 20.00 LPA |
Public Relations Manager |
Rs 5.00 - Rs 18.00 LPA |
Social Media Manager |
Rs 5.50 - Rs 15.00 LPA |
Content Strategist |
Rs 4.50 - Rs 14.00 LPA |
Marketing Research Analyst |
Rs 4.00 - Rs 12.00 LPA |
Corporate Communications Manager |
Rs 6.00 - Rs 18.00 LPA |
Media Planner |
Rs 4.50 - Rs 13.00 LPA |
Creative Director |
Rs 10.00 - Rs 25.00 LPA |
Customer Experience Manager |
Rs 6.50 - Rs 15.00 LPA |
Brand Consultant |
Rs 8.00 - Rs 20.00 LPA |
Business Development Manager |
Rs 7.00 - Rs 20.00 LPA |
**actual figures might differ**
Top Recruiters for PGDM in Brand Management Graduates in India
Hindustan Unilever |
Unilever |
Coca-Cola |
Nestlé |
PepsiCo |
Procter & Gamble |
ITC Limited |
Amazon |
Marico |
Zomato |
Ogilvy |
Nykaa |
Scope of PGDM in Brand Management in India
India offers excellent opportunities for PGDM in Brand Management graduates, with a rapidly expanding marketing and advertising sector that values skilled professionals. With world-class institutions, strong industry connections, and a growing digital economy, India has become a sought-after destination for brand management education.
Placement Records for PGDM in Brand Management Graduates:
- Placement Rate: Around 80-90% of students secure roles in leading marketing agencies, FMCG companies, and digital firms.
- Top Recruiters: Hindustan Unilever, Procter & Gamble, Nestlé, Ogilvy, DDB Mudra, and Amazon.
- Average Starting Salary: Typically ranges from Rs 7.00 LPA to Rs 14.00 LPA, with top institutes offering packages exceeding Rs 18.00 LPA for high-performing graduates.
Top Companies Hiring PGDM in Brand Management Graduates in India:
- FMCG & Retail: Hindustan Unilever, Procter & Gamble, Nestlé, ITC, Dabur, Marico.
- E-commerce & Technology: Amazon, Flipkart, Google, Nykaa, Paytm, Zomato.
- Advertising & Media: Ogilvy, DDB Mudra, JWT, Leo Burnett, McCann, Wunderman Thompson.
- Luxury & Fashion Brands: Titan, Raymond, LVMH, Adidas, Nike, Louis Philippe.
FAQs
- What eligibility criteria must one fulfil to pursue a PGDM in Brand Management?
Students who wish to pursue a PGDM in Brand Management must have a bachelor's degree in any field from a recognised college or university with a minimum score of 50%.
- How much does pursuing a PGDM in a Brand Management Degree program cost?
The average tuition fee colleges or universities charge for the course in India ranges between Rs 20,000 to 30.00 lakhs. The cost is different for private and government institutes.
- Can I pursue a PGDM in brand management through distance learning?
Yes, the PGDM in Brand Management program is also offered through distance or correspondence.
- What are the popular entrance exams for PGDM admission to the Brand Management degree program?
Some significant all-India management entrance exams conducted to shortlist students for admission into the course are CAT, XAT, NMAT, MAT, SNAP, CMAT, etc.
- What salary can a fresh PGDM in Brand Management graduate expect?
Fresh graduates of this course can quickly expect compensation of Rs 3.00 to Rs 5.00 LPA.