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Top PGDM Colleges in Brand Management - India

Updated on Feb 6, 2025

PGDM in Brand Management Introduction

A PGDM in Brand Management is a 1-2 year postgraduate program that trains students in brand strategy, marketing, consumer behaviour, and digital media. This program prepares students for advertising, public relations, and corporate branding careers. Graduates can explore opportunities in brand management, marketing strategy, digital marketing, product management, and market research. This highly valued qualification has a substantial global scope, leading to excellent placement opportunities. A PGDM in Brand Management opens doors to high-paying jobs and equips professionals with the skills to build and manage successful brands in a competitive market.

PGDM in Brand Management Highlights

Category

Details

Name of the Course

PGDM in Brand Management

PGDM Full Form

Postgraduate Diploma in Management

Level

Postgraduate Diploma

PGDM Duration

1-2 years

PGDM Education Mode

Full-time, Part-time, Online.

PGDM Entrance Exams

CAT, XAT, GMAT, SNAP, NMAT, CMAT, KMAT, ATMA, MAT, IIFT.

PGDM Eligibility Criteria

Graduation in any discipline, Entrance Exam

PGDM in Brand Management Admission process

Entrance Exam + Group Discussion + Personal Interview (GD-PI)

PGDM in Brand Management Fees

Rs 20,000 - Rs 35.00 Lakhs

PGDM in Brand Management Average Salary

Rs. 5.60 LPA Starting Average

PGDM in Brand Management Job profiles

Brand Manager, Marketing Manager, Product Manager, Digital Marketing Manager, Advertising Manager, Public Relations Manager, Market Research Analyst, Social Media Manager and more.

PGDM in Brand Management Eligibility

  • The candidate must complete graduation in any stream with 50-55% minimum marks for PGDM
  • For reserved category candidates 40-45% minimum marks for PGDM.
  • The candidate must clear the entrance test like; CAT, XAT, CMAT, GMAT, SNAP, and many more.
  • The candidate in the final year of their Graduation can appear for the entrance exam.
  • There is no upper age limit to do a PGDM.

 

PGDM in Brand Management Entrance Exam

The following are the entrance exams for PGDM in Brand Management Management: -

 

 

PGDM in Brand Management Syllabus

The PGDM in Brand Management syllabus will vary from college to college, but the course aims and subjects shall remain the same. While pedagogy is the college's decision, the overall course curriculum is standardised for holistic education. Hence, the subject distribution over the syllabus may differ, but the study matter remains consistent. Nevertheless, candidates should check the official website to know the complete syllabus. Here is a general guide to the PGDM in Brand Management syllabus, as commonly followed by the colleges:

 

PGDM Course Specialisation

The following are the trending PGDM specialisations: -

 

 

PGDM in Brand Management Admission Process

Top Scholarships for PGDM in Brand Management in India

 

  1. Government Scholarships

 

 

  1. Private Scholarships

 

 

Part-Time PGDM in Brand Management

A Part-Time PGDM in Brand Management provides professionals and aspiring brand managers with knowledge in brand strategy, marketing, and consumer insights while allowing them to balance work and studies. This flexible and cost-effective program, held during evenings or weekends, utilises digital platforms and interactive resources to cover essential topics like branding, advertising, market research, digital marketing, and consumer behaviour.

Eligibility Criteria for Part-Time PGDM in Brand Management

  • The candidate must complete graduation in any stream with 50-55% minimum marks for PGDM
  • For reserved category candidates 40-45% minimum marks for PGDM.
  • The candidate must clear the entrance test like; CAT, XAT, CMAT, GMAT, SNAP, and many more.
  • The candidate in the final year of their Graduation can appear for the entrance exam.
  • There is no upper age limit to do a PGDM.

Admission process for Part-Time PGDM in Brand Management

  1. Clear the university entrance exam,
  2. Complete the registration process,
  3. Upload all the required information and documents,
  4. Pay the admission fee after admission confirmation,
  5. You will receive the books via email or courier.

 

Online PGDM in Brand Management

An Online PGDM in Brand Management equips professionals and aspiring brand leaders with expertise in brand strategy, marketing, and consumer behaviour. This flexible and cost-effective program leverages digital platforms, virtual classrooms, and interactive resources to deliver a comprehensive curriculum covering brand management, digital marketing, advertising, market research, and consumer insights.

Eligibility Criteria for Online PGDM in Brand Management

  • The candidate must complete graduation in any stream with 50-55% minimum marks for PGDM
  • For reserved category candidates 40-45% minimum marks for PGDM.
  • The candidate must clear the entrance test like; CAT, XAT, CMAT, GMAT, SNAP, and many more.
  • The candidate in the final year of their Graduation can appear for the entrance exam.
  • There is no upper age limit to do a PGDM.

Admission process for Online PGDM in Brand Management

  1. Clear the university entrance exam,
  2. Complete the registration process,
  3. Upload all the required information and documents,
  4. Pay the admission fee after admission confirmation,
  5. You will receive the books via email or courier.

 

PGDM in Brand Management Job Profiles

Job Profile

Average Annual Salary

Brand Manager

Rs 7.00 - Rs 20.00 LPA

Marketing Manager

Rs 6.00 - Rs 18.00 LPA

Product Manager

Rs 8.00 - Rs 22.00 LPA

Digital Marketing Manager

Rs 6.00 - Rs 15.00 LPA

Advertising Manager

Rs 7.50 - Rs 20.00 LPA

Public Relations Manager

Rs 5.00 - Rs 18.00 LPA

Social Media Manager

Rs 5.50 - Rs 15.00 LPA

Content Strategist

Rs 4.50 - Rs 14.00 LPA

Marketing Research Analyst

Rs 4.00 - Rs 12.00 LPA

Corporate Communications Manager

Rs 6.00 - Rs 18.00 LPA

Media Planner

Rs 4.50 - Rs 13.00 LPA

Creative Director

Rs 10.00 - Rs 25.00 LPA

Customer Experience Manager

Rs 6.50 - Rs 15.00 LPA

Brand Consultant

Rs 8.00 - Rs 20.00 LPA

Business Development Manager

Rs 7.00 - Rs 20.00 LPA

**actual figures might differ**

Top Recruiters for PGDM in Brand Management Graduates in India

Hindustan Unilever

Unilever

Coca-Cola

Nestlé

PepsiCo

Procter & Gamble

ITC Limited

Amazon

Marico

Zomato

Ogilvy

Nykaa

Scope of PGDM in Brand Management in India

India offers excellent opportunities for PGDM in Brand Management graduates, with a rapidly expanding marketing and advertising sector that values skilled professionals. With world-class institutions, strong industry connections, and a growing digital economy, India has become a sought-after destination for brand management education.

 

Placement Records for PGDM in Brand Management Graduates:

 

  • Placement Rate: Around 80-90% of students secure roles in leading marketing agencies, FMCG companies, and digital firms.

  • Top Recruiters: Hindustan Unilever, Procter & Gamble, Nestlé, Ogilvy, DDB Mudra, and Amazon.

  • Average Starting Salary: Typically ranges from Rs 7.00 LPA to Rs 14.00 LPA, with top institutes offering packages exceeding Rs 18.00 LPA for high-performing graduates.

 

Top Companies Hiring PGDM in Brand Management Graduates in India:

 

  • FMCG & Retail: Hindustan Unilever, Procter & Gamble, Nestlé, ITC, Dabur, Marico.
  • E-commerce & Technology: Amazon, Flipkart, Google, Nykaa, Paytm, Zomato.
  • Advertising & Media: Ogilvy, DDB Mudra, JWT, Leo Burnett, McCann, Wunderman Thompson.
  • Luxury & Fashion Brands: Titan, Raymond, LVMH, Adidas, Nike, Louis Philippe.

 

FAQs

 

  1. What eligibility criteria must one fulfil to pursue a PGDM in Brand Management?
    Students who wish to pursue a PGDM in Brand Management must have a bachelor's degree in any field from a recognised college or university with a minimum score of 50%.

 

  1. How much does pursuing a PGDM in a Brand Management Degree program cost?
    The average tuition fee colleges or universities charge for the course in India ranges between Rs 20,000 to 30.00 lakhs. The cost is different for private and government institutes.

 

  1. Can I pursue a PGDM in brand management through distance learning?
    Yes, the PGDM in Brand Management program is also offered through distance or correspondence.

 

  1. What are the popular entrance exams for PGDM admission to the Brand Management degree program?
    Some significant all-India management entrance exams conducted to shortlist students for admission into the course are CAT, XAT, NMAT, MAT, SNAP, CMAT, etc.

 

  1. What salary can a fresh PGDM in Brand Management graduate expect?
    Fresh graduates of this course can quickly expect compensation of Rs 3.00 to Rs 5.00 LPA.