Highlights: -
|
Diploma Name |
Post Graduate Diploma in Marketing Management |
|
Level |
Postgraduate |
|
Diploma Duration |
1 - 2 years |
|
Education mode |
Full time, Distance |
|
Entrance Exams |
CAT, XAT, GMAT, SNAP, NMAT, CMAT, KMAT, ATMA, MAT, IIFT. |
|
Eligibility Criteria |
Graduation in any discipline |
|
Admission process |
Entrance Exam + Scores in Bachelors’ degree |
|
Fees for the entire duration |
Rs. 20,400 - Rs. 20.80 Lakhs |
|
Average Salary |
Rs. 5.6 LPA Starting Average Salary |
|
Job profiles |
Market Research Analyst, Business Development manager, Brand Manager, Marketing Manager, Sales Manager |
Eligibility Criteria: -
- Candidates must complete graduation in any stream.
- They must have scored at least 50% marks. However, some colleges may not ask for any minimum percentage.
- Final year candidates may also apply for admission on a provisional basis.
- Some of the colleges may also ask for a work experience of 1-2 years in human resource of any related area.
PGDM in Marketing Management Syllabus: -
The PGDM in Marketing Management syllabus will vary from college to college, but the course aims and subjects shall remain the same; the subject distribution over the syllabus may differ, but the study matter remains consistent. Nevertheless, candidates should check the official website to know the complete syllabus. Here is a general guide to PGDM in Marketing Management syllabus design, as commonly followed by Indian colleges:
|
Semester 1 |
Semester 2 |
|
Human Resource Management |
Innovation Management |
|
Marketing Management |
Mastering the Interview and Networking Skills |
|
Managerial Economics |
Elective Project |
|
Principles of Management |
Strategic Management |
|
Financial Accounting |
Cost Accounting |
|
Fundamentals of Communication and Interview Preparation |
The Integrative Manager |
|
Semester 3 |
Semester 4 |
|
Marketing Research |
Product/ Brand Management |
|
Consumer Buyer Behaviour |
E-Commerce |
|
Advertising and Sales Promotion |
Internet Marketing |
|
Distribution Management |
Social Media Marketing |
|
Customer Relationship Management |
Project |
|
Marketing Finance |
- |
Next step after PGDM: -
If a person wants to do further studies in management to improve their knowledge and skills, then they can go for the following courses: -
- Digital Marketing Courses: Consider taking courses on digital marketing strategies such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, and digital analytics.
- Brand Management Courses: Brand management courses cover themes such as brand strategy, positioning, equity, identity, and communication. These courses are useful for professionals wishing to work in brand management.
- Market Research and Analytics: Industry research and analytics courses teach you how to collect, analyse, and evaluate data in order to understand industry trends, customer behaviour, and competitive landscapes. This information is critical for making sound marketing decisions.
- International Marketing: If you're interested in global marketing or working for a multinational firm, look into courses on international marketing strategies, cross-cultural marketing issues, market entry methods, and worldwide branding.
- Sales Management: Sales management courses cover topics such as developing sales strategies, managing sales forces, projecting sales, customer relationship management (CRM), and measuring sales performance.
- Entrepreneurship and Innovation: Entrepreneurship and Innovation courses cover topics such as entrepreneurial marketing tactics, startup marketing, new product creation, and marketing innovation management.
- Public Relations and Corporate Communications:Public relations (PR) and corporate communications courses address topics like media relations, crisis communication, reputation management, stakeholder engagement, and corporate social responsibility (CSR) communication.
- Leadership and Management Development: As you progress in your marketing career, consider courses that focus on leadership development, management skills, strategic thinking, and organisational effectiveness.
Employment after PGDM in Marketing Management: -
After completing the PGDM in Marketing Management a person can apply for the following job profiles:
|
Jobs |
Average salary |
|
Market Research Analyst |
Rs 5.60 – Rs 12.30 LPA |
|
Business Development manager |
Rs 3.30 – Rs 10.00 LPA |
|
Marketing Manager, Sales Manager |
Rs 5.30 – Rs 8.90 LPA |
|
Brand Manager |
Rs 13.20 – Rs 25.30 LPA |
FAQs
- What is the scope of PGDM Marketing in India?
After completing a PGDM in Marketing, candidates have many opportunities in different organisations, companies, retail chains, and FMCG companies. They ensure that all business activities are performed and that due compliance is made. Candidates can get the chance to work as Research Analysts or marketing managers.
- What are the job profiles after PGDM in Marketing?
Some of the popular job profiles after PGDM in Marketing are:
- Market Research Analyst
- Business Development manager
- Brand Manager
- Sales managers
- What are the employment areas after completing a PGDM in Marketing?
The employment areas where the candidate can work are:
- Private Companies
- FMCG Companies
- Retail Chains
- E-Commerce
- Can a PGDM in Marketing be done from a distance?
Yes, it can be done from Distance.
- What is the highest salary after completing a degree in marketing from PGDM?
After completing a degree in PGDM in Marketing, you can expect a competitive salary, with the highest range typically between INR 3,50,000 - 6,00,000 per annum.
- Who are the top recruiters for PGDM in Marketing?
Some of the top recruiters for PGDM in Marketing are
- Godrej
- Hindustan Unilever
- ETC
- Myntra
- Ajio
- Amul
Other specialisations in PGDM: -
PGDM in H.R. Management, PGDM in Finance Management, PGDM in Logistics and Supply Chain Management, PGDM in Hospitality Management, PGDM in Operation Management, PGDM in Entrepreneurship Management, PGDM in Brand Management.
