IIT-Kharagpur Announces The Introduction Of An Online Short-Term Digital Marketing Course And Seeks Applicants

The Indian Institute of Technology (IIT) Kharagpur has introduced Marketing in the Digital World, an online short-term course in digital marketing. The institute is currently accepting applicants for its online course. The training curriculum is intended for mid-level managers in any business discipline, as well as MSME and startup entrepreneurs and digital marketing aficionados.

The new program's classes will be held from January 15 to January 19, 2024. Admission will be granted on a first-come, first-served basis. The institute has set a limit of 50 students for admission to the course. The deadline for online applications is January 10, 2024.

IIT Kharagpur students joining the course will not have to pay any fee. However, for industry and faculty participants, the course fee is Rs 11,800 and Rs 8,850, respectively. The IIT Kharagpur online short-term digital marketing course fee for students is Rs 5,950.

The program's course content will include digital marketing in a disruptive era, the background, concept and content creation, content curation and video hosting, attribution modelling, customer relationship management using digital marketing, and measuring digital marketing effectiveness.